Top Five Tips for Internet Marketing Success

Marketing companies for Orange County - California customers have an advantage when it comes to marketing know-how. However, you can reap the benefits of internet marketing, also termed digital marketing, success by following these five tips.

1. Humanize Your Social Marketing Many companies put forth effort to reach their target audience yet make the mistake of portraying themselves as cold and lifeless. Social media, unlike other traditional marketing methods, lets you engage your customers in two-way conversations. Be your customers’ best friend by looking and acting like a human being. Show your face, share behind-the-scenes, use humor... show some personality! 2. Don’t Oversell A quick way to turn off potential customers is by overselling your products and services. While social media is great way to promote far and wide, the key to social media marketing is in being “social.” Some of the best marketing companies in Orange County, for example, promote their clients by making their clients’ customers feel comfortable by listening to their needs and responding appropriately.

3. Take Advantage of Google Ranking This isn’t an insider secret known only by marketing companies in Orange County! All businesses should by now understand the importance of using a range of search engine optimization and social media in their marketing strategies. Why? Because Google and the other search engines now incorporate social indicators in how they rank your company website. If you have content on Facebook, Twitter, Google Plus, etc., then Google may weigh and rank your related content much higher than your competitors. Take advantage of mixing up your SEO and social media efforts. 4. Content… Content... Content

It goes without saying that content is king! Cliché or not, if would-be clients happen upon your content but it’s less than stellar, they will leave without making a purchase and may never come back. While first impressions are everything, lasting impressions and important to win new customers and keep them coming back. Tell them what they want to hear – how you can help them – not what you think they want to hear. Survey your customers, review your website analytics, and stay up-to-date with your industry’s trending topics. 5. Know Your Customers Any marketing strategy should be based on knowing your target audience. Random acts will affect your ROI in a negative way because chances are you won’t be sending the right message or reaching the right people. Conducting a little market research can reveal whom your potential customers are, what they are searching for and where to reach them. Ask your customers what they want and/or how they feel about what you have to offer. Do your own research or hire a marketing company in Orange County to do it for you.