It’s well known that people like to eat when they’re bored.
But why?
Is it because eating food is actively pleasurable, or does
it simply break the monotony (which studies have shown people can’t tolerate for even 15
minutes)?
To answer this question, these scientists bored
participants by having them watch a loop of the same 85-second clip of a game
of indoor tennis for an hour.
During this time, some subjects were
given M&Ms to munch on, and others received a device they could use to
self-administer painful electric shocks.
Because both types of stimulation were popular, the
scientists conclude that people eat when bored to break the monotony, rather
than for the pleasure of food itself.
So the next time you are feeling bored, remember this study!
Maybe it will help you reach for something stimulating other than the cookie
jar, even if it’s painful (taxes, anyone?).
Eating and
inflicting pain out of boredom.
“In the present study it was investigated whether boredom promotes eating and if so, whether this effect likely reflects an increased drive for rewarding stimulation (positive reinforcement) or more plainly the drive to escape boredom (negative reinforcement).
“In the present study it was investigated whether boredom promotes eating and if so, whether this effect likely reflects an increased drive for rewarding stimulation (positive reinforcement) or more plainly the drive to escape boredom (negative reinforcement).
In the latter case, the valence of the stimulation should
not matter and people might even be willing to look for negative stimulation,
for instance to hurt oneself, just to escape boredom.
In two parallel experiments, it was tested whether induced
boredom promotes the consumption of chocolate (Experiment 1) and whether
participants likewise are more inclined to self-administer electrocutaneous
stimuli (Experiment 2).
In both experiments, a total of 30 participants attended two
separate sessions watching a documentary for 1 h (neutral condition) and a
monotonous repetition of a single clip from the same documentary for 1 h
(boring condition), in balanced order.
During Experiment 1, participants had free access to
M&Ms and during Experiment 2 participants could freely self-administer
brief electrical shocks.
It was found that participants ate more M&Ms when bored
but also that they more readily self-administered electrical shocks when bored.
It is concluded that eating when bored is not driven by an
increased desire for satisfying incentive stimulation, but mainly by the drive
to escape monotony.”
No comments:
Post a Comment